We created a one of a kind concert series in Miami, Atlanta, New York City and Los Angeles with some of today’s hottest artists.
Ford Front Row Concert Series
Precious Dreams Go Further Story
We also wanted to build upon the relationship with the Ford Front Row Artists beyond the performances by collaborating on a community outreach day. We created a special day for our artist-selected charities by providing intimate performances, one-on-one time with the artist and a donation from Ford.
#FordFrontRow
Fans were encouraged to participate socially via our hashtag
Other On-Site Elements
We created a number of unique branded experiences from exclusive signed concert posters to a custom gif booth at each event.
Drive 4 UR School: Fuel Your Passion for Art | Ford In Your Community | Ford
The Ford Drive 4 UR School program is a fun, engaging way to help high schools raise money to support their extracurricular activities. Art programs in the education system are not funded to grow like other programs. Ford encourages students to express themselves through the arts. In this video, Ford has a special surprise for the students at Avon Park High School.
In addition to the commercial tie-in, we published a limited-edition 500-print comic run that features “Guardians of the Galaxy” and the Ford EcoSport.
Fans could win a custom illustration by a Marvel artist depicting them as one of the galaxy’s bravest heroes, among other prizes.
There was also a "Make Your Own Guardians Character" where you can make some pretty odd characters.
On premier night we activated a Snapchat geofilter at theaters across the country.
$10 was donated to the NY Public Schools for every lap driven around the track.
We created a swing wall for a perfect IG photo op.
There was an interactive chalk wall for people to write how after-school programs impacted them.
A large carpeted road map was laid out for the kiddies who were too young to race a slot car.
Digital boards directed commuters to participate in the event on the day of.
